Montreal (Nov. 10, 2008) – Emmy award-winning Toon Boom Animation Inc. today announced the release of Toon Boom Animate, a new creative animation software packed with groundbreaking features and unprecedented productivity gains. With Toon Boom Animate, users have greater productivity, better quality and faster delivery of animation than ever before. Enjoy the flexibility of a fully-fledged in-depth animation solution and publish animation for all types of media, from online to HDTV.

Responding to digital animators’ specific needs, Toon Boom Animate delivers the most advanced tools to create cut-out and digital animation. All this and more is embedded in a flexible environment: vector, bitmap, symbols, pegs, camera, morphing, inverse kinematics, advanced lip sync to name a few.

Aaron Simpson, Founder of ColdHardFlash.com and Lineboil.com had this to say about Animate: "As the title suggests, Toon Boom Animate is built with one type of user in mind - the animator. The way it works simply makes sense, and it took me about as much time to learn as it did to open the box. Like many digital artists, I use a variety of software packages in my productions, and Animate has already become a mainstay in my toolbox. "

Toon Boom Animate adapts to any creative habit whether users are trained in traditional or digital animation. It also supports standard formats for seamless asset transfer and multi-channel digital output.

"Toon Boom strengthens its commitment to animation production and extends its industry leadership in supporting digital paperless workflows for delivery online, on video, and HDTV. Animate can serve as a stepping stone for anyone using a combination of tools to animate, offering instead, a software fully adaptable to their work habits and requiring very little training," stated Joan Vogelesang, President and Chief Executive Officer at Toon Boom.

Feature Highlights
From content creation, to animation and compositing, Toon Boom Animate is a true start to- finish animation solution. For digital animators wanting to expand their creative possibilities, Toon Boom Animate delivers jaw-dropping features and substantial benefits throughout their entire production process.

Explore true digital animation
Toon Boom Animate enables users to create tradigital and bitmap animation as well as combine both styles. Users can access advanced lip-sync and cell swapping tools to give an extra edge to their content creation process.

Enjoy an adaptable User Interface
Whether users want to create artwork, set up the action or add special effects, they can customize their workspace as needed. Each tool comes with a contextual interface that will let users set their preferences in a click.

Unleash your creative style
Users can refine their artwork style using multiple brush tools, textures and gradients to get a unique look and feel. Vector Art combined with bitmaps deliver a more professional looking animation.

Animate faster
Symbols and pegs work in unison. Keyframing in cut-out and tradigital animation is a breeze. Easily fine tune your animation to get the result users have imagined.

Propel your animation to the next level
Take a leap forward in your animation creation, thanks to morphing, advanced inverse kinematics, library building, intelligent colour ID and the fifteen most commonly used special effects built-in to Toon Boom Animate.

Set the action in style
With its multiplane camera, Toon Boom Animate enables users to set up their scene in 3D, access a powerful Graph editor and apply accurate Ease control on their action.

Enjoy a smooth integration
Toon Boom Animate can import leading file formats, including MOV, SWF, PSD, AI and PDF, as well as export to video in MOV and FLV.

Pricing and Availability
Toon Boom Animate for MAC OS X on Intel® based systems and for Microsoft® Windows® XP and Windows Vista® platforms is ready to ship now with availability through the Toon Boom Store at www.toonboom.com/buy/onlinestore/customer. Valid until December 25, 2008, Toon Boom Animate is available at the launch special of US$ 699. Estimated street price for Toon Boom Animate is US$ 999.

Toon Boom Animate comes with a Personal Learning Edition and over two hours of video training that will make any new user get up and animating quickly.

For more detailed information, please visit www.toonboom/animate.

About Toon Boom Animation Inc.
Toon Boom Animation Inc. is the worldwide leader in animation software solutions. Toon Boom carries user-friendly animation applications for all and develops new geographies to make the animation community as global as can be. In that market segment, Toon Boom caters to the needs of children, home users, creative professionals as well as students, educators and schools.

As importantly, Toon Boom is fully dedicated to the needs of independent animators and studios, offering a wide product range from powerful pre-production tools to leading-edge animation production solutions. Relying on its extensive expertise in animation production, Toon Boom provides consulting services in the fields of optimization, pipeline integration, production assistance and custom development.

In 2005, Toon Boom was granted the Primetime Emmy® Engineering Award by the Academy of Television Arts & Sciences for its significant contribution made to the animation industry targeted for television. In 2006, the IT Federation of Quebec (FIQ) awarded an OCTAS 2006 in the Multimedia – educational and cultural sector category, for Toon Boom Studio. In 2007, FIQ awarded an OCTAS 2007 in the Technological Innovation category, for Toon Boom Storyboard Pro.

Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, Cosgrove Hall, Cromosoma and Enarmonia, to name a few. Some of the prestigious productions done with Toon Boom’s technology include Les Triplettes de Belleville, Looney Tunes: Back in Action, The Rugrats, SpongeBob The Movie, Curious George, Go West: A New Lucky Luke Adventure and Simpsons The Movie.

For additional information, visit Toon Boom at www.toonboom.com.